The Bounty Mother To Be bag reaches women when they are 12-14 weeks pregnant and information hungry. This early stage of pregnancy is a brand new life stage for women, and often the start of a new purchasing cycle, making it the perfect time to get your products into their hands.

The Mother To be bag is distributed by midwives and Bounty representatives in hospitals nationally and is also available through some obstetrician and ultrasound clinics. This highly credible distribution channel ensures that the information reaches women from a trusted source and ensures absolutely no wastage for our advertisers.

All of the contents of the Mother To Be bag are approved by our Hospitals Manager and comply with the WHO code and SIDS guidelines. The products are relevant and interesting to her ensuring that as a result of trial and education she is more likely to purchase. Campaigns can be broken down by state and metro areas to make it as targeted as possible.

The Facts
Reaches 221,080 pregnant women nationally* The Mother To Be bag reaches 72% of pregnant women around Australia* 96% of the samples are trialed** 78% of the leaflets are read or kept to refer back to** No other source has such great reach with pregnant Australia women

The Bounty New Mother bag reaches women when their new baby is just 48 hours old through hospitals nationally. Distributed by midwives and Bounty representatives, it allows advertisers to access new parents at a time when they are seeking out information and looking to educate themselves on what products and services are available. This early trial and visibility can often result in brand loyalty for years to come. At no other life stage are consumers so information hungry, and Bounty has unparalleled access to this demographic within a highly credible and trusted environment.

Insertions within the Bounty New Mother Bag can be broken down by state and metro areas ensuring a cost effective and targeted campaign with no wastage for advertisers. All of our contents are approved by our Hospitals Manager and must comply with the WHO code and SIDS guidelines.

The Facts
Reaches 234,936 new mums nationally each year* The New Mother Bag reaches 76% of new mothers around Australia 96% of the samples are trialled** 78% of the leaflets are read or kept to refer back to** No other source has such great reach with new mums around Australia

The Bounty Day Care Bag reaches over 100,000 children when they commence at any Goodstart Early Learning Centre across Australia. This stage for both parents and children is certainly pivotal in creating and strengthening brand loyalty and introducing new relevant products. The playground environment is a fantastic way to market those products that are relevant to children who are in care. Many parents are actively seeking out information and looking to educate themselves on what products and services are available to them as their child commences at Day Care.

Access to the Day Care bag can be sectioned by state and metro areas to ensure a targeted campaign with minimal to no wastage.