The Bounty Mother To Be bag reaches women when they are 12-14 weeks pregnant and information hungry. This early stage of pregnancy is a brand new life stage for women, and often the start of a new purchasing cycle, making it the perfect time to get your products into their hands.
The Mother To be bag is distributed by midwives and Bounty representatives in hospitals nationally and is also available through some obstetrician and ultrasound clinics. This highly credible distribution channel ensures that the information reaches women from a trusted source and ensures absolutely no wastage for our advertisers.
All of the contents of the Mother To Be bag are approved by our Hospitals Manager and comply with the WHO code and SIDS guidelines. The products are relevant and interesting to her ensuring that as a result of trial and education she is more likely to purchase. Campaigns can be broken down by state and metro areas to make it as targeted as possible.
Reaches 221,080 pregnant women nationally* The Mother To Be bag reaches 72% of pregnant women around Australia* 96% of the samples are trialed** 78% of the leaflets are read or kept to refer back to** No other source has such great reach with pregnant Australia women
Didn't get your bag? Three ways to claim
Ask at your hospital for your bag - with over 250 hospitals in Australia distributing the Bounty bags, your hospital can probably provide one
If you can't obtain a bag from your hospital, you can collect one from participating chemists - click here
to find the pharmacy nearest you
Order online. Click here